Global AI-first cloud communications platform Infobip partnered with Telescope, the leader in real-time audience engagement, to deploy multiple fan engagement campaigns, including processing fan voting for American Idol, the Brit Awards and recent BAFTA Awards.

With their reach and availability on all mobile phones around the world, SMS and WhatsApp are a part of the most reliable messaging services and are a staple platform for businesses’ communication strategies. Their ability to deliver messages almost instantaneously makes them ideal channels for time sensitive campaigns, like award shows that need to quickly process viewer voting campaigns.

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“Across numerous industries like retail, finance, travel and more, SMS and WhatsApp are established, staple channels to dependably reach customers and intended audiences,” said Goran Juršić, Chief Growth Officer at Infobip. “Telescope has built something remarkable – turning millions of viewers into active participants in real-time. Our work with Telescope is only the latest use case to display how this reliable service can be deployed for effective two way communication or through additional channels as fan expectations evolve.”

Each year, Infobip processes billions of SMS & WhatsApp messages across its platform. While channels like RCS, and iMessage continue to gain traction as popular messaging channels, both channels with their exceptional engagement, high conversion rates, and strong ROI, continue to be a key component in omnichannel strategies. According to Infobip’s 2025 Messaging Trends Report, most brands are using SMS plus the most popular chat app in the region (WhatsApp, iMessage, etc.), to effectively engage with targeted audiences.

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With millions of people tuning into live TV competitions and shows, Telescope is known for bringing viewers directly into these programs in real-time through live voting, trivia, and interactive experiences for some of the most popular televised events. Through this partnership, Telescope uses Infobip’s SMS and WhatsApp product offerings to enhance fan engagement campaigns, ensuring viewers can participate in the action, regardless of where they are in the world.

“Our mission is to turn viewers into participants, and the key to doing that at scale is meeting the audience where they already are,” said Ori Nakar, Managing Director at Telescope. “Our partnership with Infobip allows us to offer a frictionless, highly scalable solution that removes traditional barriers to entry.”