Avature, a leading enterprise SaaS platform for talent acquisition and talent management, announces the launch of a full suite of recruitment marketing capabilities for WeChat. The new offering gives Avature customers access to features aimed at boosting their social reach to the 1.2 billion active monthly users of the leading social messaging app, improving candidate engagement in increasingly competitive employment markets throughout Asia.

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The cross-platform solution allows customers to easily promote open positions and recruiting events on WeChat, and send WeChat messages to candidates directly from the Avature platform. Designed to facilitate a broad range of recruiting initiatives for Avature’s local Chinese customers, the solution has also been adopted by leading multinationals facing increasingly competitive recruiting challenges in the Chinese market, including Pfizer and Walmart.

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Features such as embedded customizable microsites and landing pages will allow customers to showcase their unique employer brands within the WeChat network and source any talent segment, from interns to advanced professionals.

The solution provides seamless data flow between WeChat and the Avature platform, giving recruitment teams access to key metrics and insights into candidate conversion rates, source effectiveness and the ROI of recruitment marketing activities in real time.

“The competition for talent in major Asian markets, and particularly China, has never been fiercer,” said Avature CEO, Dimitri Boylan. “Expanding our CRM capabilities to make use of WeChat’s vast network to engage new candidates dramatically improves our customers’ ability to recruit in these critical markets.”

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