New Survey From EZ Texting Reveals Evolving Consumer Texting Behaviors and Preferences

The 2022 published report documents consumers’ increasing comfort and interest in receiving text messages from businesses and organizations.

EZ Texting, the premier text marketing platform

for small and medium-sized businesses, today released its 2022 Consumer Texting Behavior Survey.

As the competition to attract consumer attention intensifies, more businesses and organizations are turning to text messaging for its unrivaled 98% open rate and fast response times – most texts being read within 15 minutes of receipt. A highly versatile business tool, text powers everything from promotions and loyalty programs to emergency alerts and appointment reminders.

Marketing Technology News: Aurora Mobile Launches Overseas Messaging Cloud Solution to Support International Expansion of…

EZ Texting surveyed more than 3,000 U.S. consumers to determine their attitudes, behaviors, and preferences regarding text messaging. The results reveal that text messaging has only gained in popularity since EZ Texting last conducted this survey in 2021, with more consumers than ever preferring the speed and convenience of text messaging to other channels.

1. What ONE emotional reaction do consumers have above all others when receiving a new text? It’s not what you think.
2. What are the TOP 3 reasons consumers choose to unsubscribe from text lists?
3. What message types have THE MOST TEXT APPEAL for consumers?
4. How many texts and emails do consumers receive DAILY, WEEKLY, MONTHLY?
5. How quickly do consumers READ and RESPOND to a new text vs a new email?

Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel