Sinch completes the acquisition of MessageMedia

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, today announces that the acquisition of MessageMedia has been completed.

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MessageMedia serves more than 60,000 customers and offers a web-based software-as-a-service (SaaS) suite that is purposefully tailored to meet the specific needs of small and medium-sized businesses. Sinch announced that it had entered into a definitive agreement to acquire the company on June 9, 2021.

“With its easy-to-use software MessageMedia has demonstrated how businesses can use interactive messaging services to create a better customer experience. Now that we have completed the acquisition, we have the best team in the industry to capitalize on that growth opportunity”, comments Oscar Werner, Sinch CEO.

With the transaction closed, MessageMedia will be part of the Sinch’s Messaging segment. The press release from June 9 2021, a webcast and an accompanying slide deck, are available in the Reports and Presentation section on

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Sinch has paid the sellers a cash consideration in AUD corresponding to USD 1,100 million and will in addition issue 11,284,870 new shares in Sinch as part of the consideration. The board of directors has today resolved to issue 481,860 of these shares against set-off of an amount of SEK 70,583,375 (equivalent to a subscription price of SEK 146.48 per share), determined pursuant to the acquisition agreement for MessageMedia. The total number of shares in Sinch thereby increases to 746,645,224 (747,480,901 shares including the issue of 835,677 shares to the sellers of MessengerPeople which Sinch announced through a press release on 1 November 2021) and the share capital increases by SEK 4,818.60 to SEK 7,466,452.24 (SEK 7,474,809.01 including the share issue to the sellers of MessengerPeople). The remaining 10,803,010 shares will be issued to the sellers of MessageMedia within five months. The sellers have, subject to customary exceptions, entered into lock-up undertakings to not sell or otherwise dispose of the economic rights to the shares for a period of 6 months from today.

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