Movista, Inc., the leading retail execution and workforce management solution, has announced it has been mentioned in the 2021 Gartner Hype Cycle ™ for Consumer Goods. Gartner identifies Movista as a Sample Vendor within the Retail Activity Optimization category.

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“We believe this achievement confirms the work we’ve done to deliver world-class solutions for consumer goods clients,” said Movista CEO Stan Zylowski. “Each day, our solution helps hundreds of thousands of frontline workers get products on the shelf and in the hands of the shopper. We look forward to helping many more teams succeed.”

Movista’s platform stands as the world’s first and only platform to directly connect retailers, brands, and service providers within a single interface. These data connections allow Movista to deliver advanced labor optimizations that increase efficiencies of dispersed field teams.

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According to this Gartner Hype Cycle for Consumer Goods report, “Retail activity optimization (RAO) leverages advanced analytics to substantially improve the financial return of field sales force efforts in the consumer goods industry. RAO solutions report on conditions, generate insights and drive in-store activity plans for field sales personnel. RAO relies on mobile devices to link the field personnel with data and algorithms that enable near-real-time decisions.”1