One and Done: Most Consumers Likely to Not Buy Products/Services With Bad Reviews on the Internet

One-star, low and negative reviews of businesses and services on the Internet are likely to impact consumer buying decision making, according to recent polling.

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“These results emphasize the importance for businesses in every sector of the economy to manage online reviews and reputations and ensure their customers, vendors, and clients post as many positive online reviews as possible”

A recent online survey conducted by The Harris Poll on behalf of NetReputation.com among over 2,000 US adults shows that negative reviews — and specifically one-star reviews — all now readily available on the Internet, could play a substantial role in purchasing decisions.

According to the survey, more than 3 in 4 Americans (76 percent) say they would not be likely to purchase a product or use a service with a one-star or less online review rating. And less than one-quarter of Americans (24 percent) indicate they would be likely to purchase a product or use a service with a one-star or less online review rating, suggesting most consumers would not use products and services with low online ratings.

“These results emphasize the importance for businesses in every sector of the economy to manage online reviews and reputations and ensure their customers, vendors, and clients post as many positive online reviews as possible,” said Adam Petrilli, NetReputation.com CEO and founder.

Businesses of all kinds are increasingly focusing on the benefits of review management and online reputation management (ORM) using resources like industry leader NetReputation.com. The award-winning firm has helped hundreds of individuals and businesses in diverse industries including entertainment, sports, automotive, cryptocurrency, banking and finance, construction, health care and legal services with valuable ORM programs since its founding in 2015.

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