OptiMine Software, a leader in agile marketing measurement and optimization software, announces it has been acquired by Uptempo, a leading enterprise marketing performance platform. This acquisition strengthens Uptempo’s analytics capabilities with OptiMine’s advanced Marketing Mix Modeling (MMM), further empowering enterprise marketing teams with enhanced data-driven insights.

Uptempo’s unified performance management platform seamlessly integrates top-down budgeting and compliance with real-time performance tracking, empowering organizations to maximize the impact of their marketing investments. As the only budget-centric performance solution, Uptempo equips global enterprise marketing teams with a clear, compliant, and actionable view of their activities – from budget approvals to media spend – enhancing performance and accountability.

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By incorporating OptiMine’s sophisticated analytics, Uptempo enables marketing leaders to manage, measure and optimize performance with greater precision and accuracy.

“Our mission has always been to deliver cutting-edge measurement solutions. We’re thrilled about this partnership, which allows us to integrate our innovative, industry-leading analytics into a comprehensive marketing performance management platform, unlocking significant value for our clients,” said Matt Voda, CEO of OptiMine.

OptiMine + Uptempo are committed to continued investments in solution improvements, new capabilities and further innovations to increase ROI for enterprise marketers.

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“Marketing leaders today grapple with intricate challenges – harnessing vast data, adapting to AI advancements, meeting evolving consumer demands, and overcoming measurement and optimization obstacles,” said Adrian Tuck, CEO of Uptempo. “Our comprehensive Marketing Performance Platform empowers brands to tackle these complexities with data-driven insights that support the speed of innovation to ensure reliable growth. We’re excited to add OptiMine’s MMM capabilities and analytics to our expanding solution.”

This partnership further underscores OptiMine’s leadership in agile marketing measurement, where it serves some of the world’s largest and most successful brands. The announcement follows OptiMine’s recognition as a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions, reinforcing its position at the forefront of marketing analytics innovation.