Optimove represents a new category for the MACH Alliance, expanding its scope to ensure it serves the evolving needs of technology buyers

Optimove, the first Customer-Led Marketing Platform, announced it has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, as an ISV member. Optimove, the First Customer-Led Marketing platform, represents a new category for the MACH Alliance as it continues to grow and expand to best serve composable technology buyers’ needs. Optimove is a recognized leader in retention marketing. Its solutions are proven to increase customer lifetime value, and it is ranked #1 by Gartner for Journey Orchestration among Multichannel Marketing Hubs.

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MACH Alliance Managing Director Holly Hall said, “Optimove represents a new category for the MACH Alliance as we expand our scope to ensure we’re serving the evolving needs of composable technology buyers,” said Holly Hall, MD, MACH Alliance. “Their commitment to innovation and excellence aligns perfectly with our mission to advance modern, composable technology solutions. We are thrilled to formally welcome them as a certified member, bringing our membership to a balanced 50/50 North America/Europe representation. And at a time when our research shows US MACH adoption is overtaking Europe for the first time.”

Shai Frank, SVP of Optimove, added, “The MACH Alliance is a boon to tech buyers—and, in Optimove’s case, B2C marketing technology leaders, who are increasingly looking at composable solutions. We are honored to be chosen as a member and open a new category for this prestigious alliance.”

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