AdImpact and Inscape Announce Data Collaboration to Help Unlock the Full Value of Local Media

Deal enables AdImpact to revolutionize local ad measurement and detection across linear and streaming advertising in all 210 U.S. DMA’s

AdImpact, the leading ad intelligence Software-as-a-Service company, announced a multi-year agreement with Inscape. The agreement will combine AdImpact’s unique advertising intelligence capabilities and proprietary ad catalog with Inscape’s industry leading ACR data and nationally representative panel (NRP), empowering AdImpact to provide a comprehensive ad intelligence solution across CTV, cable and broadcast media.

As media companies, agencies, DSPs and SSPs face enormous challenges in the local media space, this agreement will help enable AdImpact to answer the complex questions surrounding incremental reach, post campaign analysis, media planning and local ad detection.

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“Understanding full funnel ad performance is a critical input to agencies and brands. As the television landscape becomes more fragmented and personalized, local measurement and insights are paramount for the advertising industry,” said Ken Norcross, Vice President, Data Licensing and Strategy, Inscape. “We are pleased to work with AdImpact through a unique partnership that delivers a broad view of advertising detection, and viewership intelligence to marketers.”

“Our partnership with Inscape represents a significant step forward for the advancement of local measurement and comprehensive local ad detection across broadcast, cable and streaming,” said Kyle Roberts, CEO of AdImpact. “AdImpact is proud of this multi-year partnership, and we’ve been focused on turning this agreement into products for our customers available via Snowflake Data Share, API’s, and our proprietary SaaS platform.”

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