Advertising technology startup Aditude acquires Gaming SSP CPMStar

Aditude has closed on a deal to acquire CPMStar, a leading monetization and SSP solution for gaming developers and publishers. This is the first acquisition by Aditude after they raised their $15M Series A in the summer of 2023. The CPMStar acquisition is a significant move for Aditude as it brings them up a level into managing direct advertiser relationships to benefit their publisher partners.

Since 2005, CPMStar has been the first and largest advertising solution focused on reaching gamers. Reaching over 800 Million MAUs, they have gamers of every demographic. Their proprietary technology, global reach, exclusive partners and high impact formats, allow them to meet and exceed advertiser KPIs.

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In the deal, Aditude is acquiring all of CPMStar’s assets and will continue to operate as a standalone product to ensure its continued success. Aditude is also retaining the CPMStar team, composed primarily of engineering and business development experts, to preserve crucial product knowledge, facilitate Aditude employee training, and actively contribute to the expansion and enhancement of Aditude’s product suite.

Aditude, an Inc. 5000 company, helps publishers scale their advertising revenue with their suite of monetization products and industry-leading advertising partnerships. Aditude’s advertising and engineering teams help publishers save precious time and money while increasing their bottom line.

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