The new and improved platform will give advertisers better tools to automatically optimize their campaigns and advanced targeting capabilities.

AdMaven, a global leader in digital advertising, announced the launch of its new Self-Serve Advertising Platform, designed to empower advertisers and agencies with intuitive, performance-driven solutions for campaign management and optimization.

The Self-Serve Platform includes a dashboard that gives users a clean, easy-to-use interface for effortless campaign setup, fine-tuning, and optimization. Following the company’s new website design and rebrand, the dashboard also offers user-friendly tools, including flexible campaign planning, real-time management and detailed reporting.

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Key features of AdMaven’s platform include:

• Smart-CPA Optimization: automatically optimize campaigns, saving time and reducing exploration costs by eliminating manual adjustments.
• Advanced Targeting Capabilities: advertisers can reach quality direct traffic with targeting options including ad format, geography, device type, operating system, mobile carrier, audience engagement level, and more.
• Better Customer Care: enhanced account management and customer support will ensure a seamless experience for advertisers at every step.

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In addition, AdMaven’s new platform will help advertisers maximize performance, connecting with AdMaven’s vast network of premium direct traffic across desktop and mobile devices.

Noam Cohen, Co-CEO of AdMaven, said: “This new Self-Service Platform for advertisers will empower thousands of AdMaven customers with tools to create more effective campaigns, making it easier for them to reach the right audiences, optimize their targeting and improve their overall performance.”