Partnership Drives Successful Digital Advertising Campaigns to Help Advance PoP’s Mission of Access to Quality Education for all Children
ads4change, the first cause-related digital advertising platform, today announced a digital advertising campaign with Pencils of Promise (PoP) to help advance their mission of access to quality education for all children and expand their reach on the world’s top websites. With a $250 thousand dollar donation of digital ad space, ads4change is helping to build awareness of PoP’s key campaigns including their annual gala and their Season of Promise initiative this month.
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“Non-profit and social impact organizations are doing the most important work in the world, often with the most constrained budgets, and with billions of digital ad impressions wasted every day, ads4change was created to level the playing field,” said Mark Levin, co-founder of ads4change and CEO of Consumable. “Every child deserves quality education, and we know that our work with Pencils of Promise will make a difference.”
With ads4change’s support, PoP experienced more than 180 million ad impressions and more than 5,600 visits to PoP’s annual gala site. This month, ads4change is working with PoP to enhance its annual Season of Promise campaign which is focused on offering access to quality learning, teacher support and water, sanitation and hygiene (WASH) programming. This collaboration is intended to help PoP meet, and ideally exceed, their campaign fundraising goals.
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“We are grateful to Mark and the ads4change team for choosing PoP as their launch partner and supporting our belief that every child has promise and a right to quality education, no matter where they are born or under what circumstance,” said Pencils of Promise CEO, Tanya Ramos.
The digital media products offered through ads4change provide unmatched value to non-profits and social impact organizations by leveraging unused digital ad space to amplify their mission and widen their reach, while providing user engagement and data. Through the end of 2021, ads4change has over $20M in digital media to distribute with partners like PoP, and that amount is growing exponentially.
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