AdsDax daily usage grows to over 3.6 million transactions per day, as more advertisers turn to the DLT-based advertising platform
AdsDax, a self-serve advertising platform that allows advertisers to create, buy and verify their advertising campaigns, has shown continued momentum by reaching the milestone of tracking over 2 billion advert events on the Hedera Hashgraph mainnet. This continued company momentum shows the significant market opportunity and demand for the blockchain-verified advertising technology delivered by AdsDax. AdsDax also announced a daily transaction volume of over 3.7 million on average, meaning that AdsDax now executes more than double the daily ledger transactions of the Ethereum and Bitcoin networks combined, according to stats from Ycharts.
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AdsDax uses Hedera’s Cryptocurrency and Consensus Services to transparently and securely track events in advertising campaigns, such as impressions, clicks and interactions and then executes real-time cryptocurrency payments to stakeholders within the ad serving process, based on successful ad events.
Talking about the latest milestone, Ian Mullins, AdsDax CEO, stated, “Our rapid growth is the result of our emergence as a leader in the creation of blockchain-tracked advertising technology. We’ve made a huge amount of progress towards our mission to reinvent the advertising industry. Our daily transaction volume is another key indicator that highlights AdsDax as, one of, if not the biggest enterprises use case for blockchain/distributed ledger technology”.
AdsDax has been growing rapidly since it launched on Hedera’s Mainnet 18 months ago and has been used by some of the world’s top brands, working with ad agencies such as Havas Media, GroupM, and Isobar.
Mullins continued, “The speed with which we are reaching these milestones demonstrates how AdsDax is establishing itself as an industry standard for transparent and open advertising campaigns. This is largely because of our dedication to creating bleeding edge technology with consumer-first product design.”
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