AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from iClick, Tru Optik, Adverty, etailz, and Aqfer.
iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China launched an upgrade of its ultimate advertising campaign management tool, iActivate.
Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising
In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable, actionable and privacy compliant targeting across connected media (OTT, streaming audio, and gaming) now more than ever.
Adverty Enters Into Agreement and Completes Integration With SuperAwesome To Enable Kid-Safe Advertising
Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome’s connected advertisers and Adverty’s game publishers. The partnership is expected to generate significant revenues from 2021 onwards.
etailz, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support, announced four additional features to AdManager, the company’s AI-powered self-service Amazon cost per click advertising software, that provides additional budget, SEO and campaign insights and optimization to Amazon advertisers.
Aqfer, a data-centric marketing architecture platform designed to help digital marketers bring marketing and advertising data back in-house, and Molecula, a cloud data access platform for large-scale advanced analytical workloads, announced a technology partnership to provide media companies and agencies with a real-time solution that unlocks consumer behavior data with unprecedented speed to power better targeted and personalized experiences.
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