AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Kenshoo, Media.net, PubMatic, Raydiant, and Scibids Technology.
Kenshoo and Profitero Announce Data Partnership to Bridge Retail Intelligence and Ecommerce Advertising
Kenshoo, a global leader in marketing technology, and Profitero, a leading global enterprise e-commerce SaaS analytics platform, announced a strategic partnership designed to pair industry-leading ecommerce performance analytics with best in class enterprise marketing activation technology to deliver powerful retail-intelligent advertising results for brands online. The partnership empowers brands to use multi-retailer e-commerce analytics to dynamically optimize their sponsored advertising and media campaigns for maximized ROI on retailers like Amazon and Walmart.
Media.net, a leading contextual advertising company, today announced that it has joined IAB Tech Lab’s Board of Directors, with Karan Dalal, SVP Business Operations at Media.net, appointed to the board. As a board member, Media.net will play a key role in guiding Tech Lab’s work in support of contextual advertising and cookie-less identity standards, transparency and brand safety, among other initiatives.
Premium digital technology company PubMatic today announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the full economic potential of programmatic by optimizing monetization and viewer experience across the entire ad pod.
Digital signage and in-store experience solutions provider Raydiant and leading restaurant menu management and publishing platform provider, Trabon, today announced their strategic partnership to enhance experiences for restaurant brands and guests.
Scibids Technology, the leading self-serve AI software supercharging programmatic campaign outcomes, announced the launch of its U.S. operation and the appointment of Eric Schwartz as U.S. managing director, effective immediately.
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