Company’s shadowfencing technology boosts transit media campaign effectiveness
Adverttu, the on-car advertising company turning heads into customers, has launched Echo Digital, an innovative, quick-to-deploy digital solution for outdoor advertising providers and transit media operators.
Primarily, Echo Digital has been built for bus and taxi advertising companies interested in bringing on-vehicle campaigns online to maximise client return on investment while growing their own revenue. Echo Digital can also be used by businesses with their own fleet of branded vehicles, to reach more customers and raise brand awareness online.
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Echo Digital uses the same shadowfencing technology that Adverttu has pioneered within its own fleet.
While driving, an Echo Digital-enabled wrapped vehicle beacons continuously while automatically adapting to the road type and pedestrians around it. The moment someone enters this invisible space, a complementary digital ad is delivered to that person’s mobile device. These digital ads can be delivered again and again thanks to Echo Digital’s advanced geotargeting, automated programmatic advertising and retargeting capabilities.
Echo Digital is easily implemented into any existing transit media estate or adtech ecosystem. For recipients, ads delivered via Echo Digital can be hidden in the same way as any digital or social media advert online.
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Artjom Jekimtsev, CEO and founder of Adverttu, said: “Since our inception, we have redefined the OOH sector, tearing down barriers to entry, democratising the medium, and rewriting the rules on what effective campaign management is. Echo Digital has seen Adverttu plant another stake in the ground of this fast-changing industry. Traditional fleet and transit media estate owners can now offer shadowfencing to their own clients as a powerful value-added service.”
Artjom Jekimtsev continued: “Alongside delighting audiences on the street and helping grow our clients’ businesses, I see Adverttu’s role as the instigator of digital transformation in the OOH advertising industry. Developing innovative products like Echo Digital modernises this exciting sector, enhances how other providers operate, and ensures businesses of every scale can effortlessly run their outdoor advertising as a performance marketing channel.”
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