Adzymic Expands Into Thailand, Hong Kong and Japan, Targets USD17.5 Billion Ad Market

Names official partners Maadtech Global in Thailand and Hong Kong; Spikebrand in Thailand and Atlas Associates in Japan

Adzymic, a Singapore-based ad-tech company, has expanded to Thailand, Hong Kong and Japan with official local partnerships, bringing its full suite of dynamic creative solutions to advertisers in these markets. Adzymic has named Spikebrand its partner for Thailand, Maadtech Global for both Thailand and Hong Kong, while Atlas Associates is the Japan partner.

Digital advertising spend in the three countries is expected to reach US$17.5 billion this year – US$637 million in Thailand[1], US$1.2 billion in Hong Kong[2] and US$15.7 billion in Japan.[3]

“Asia is expected to surpass North America as the biggest ad spender globally by 2021.[4] Japan, Hong Kong and Thailand are very exciting for us, both from a creative and growth perspective. They are known for their incredibly creative ads, and together with our partners’ local knowledge and network, we will deliver high impact campaigns with brands and agencies,” said Kenniess Wong, Co-founder and Executive Director, Adzymic.

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Adzymic’s award-winning next generation Dynamic Creative Management Platform helps agencies and publishers easily transform display advertising into high performing personalised content ads such as digital banners, carousel ads, dynamic product ads, minisite ads, social display ads and vertical videos. Advertisers can easily create ads by providing the image, headline and a destination URL. No coding knowledge is required to setup a HTML 5 display ad; the platform generates creative tags and places them on compatible ad servers.

Adzymic’s Smart Tag technology automatically generates personalised ads based on site interaction and provides end-to-end tracking of user behaviour and conversions, without the need of product feed. Ads are optimised in real-time using machine learning algorithms and on-demand ad updates.  Clients can scale their ad production with a single tag, foregoing high setup, maintenance and design costs.  The technology is also built to work with industry leading ad servers and demand side platforms.

Co-founded in 2017 by Kenniess Wong and Travis Teo, Adzymic has since worked with various brands including DBS, Harvey Norman, Daimler, Pan Pacific, Sony Pictures, Toyota and Esplanade Singapore, and agencies such as Havas Media, Dentsu and IPG Mediabrand. With the expansion into Thailand, Hong Kong and Japan, Adzymic will continue to offer their solutions via agency networks.

“In Hong Kong, we have been working with Adzymic to deliver end-to-end dynamic creative offerings for our clients such as Twinings and French fashion ecommerce platform, Aigle Hong Kong.  These brands have seen great results and we are excited to continue working with them,” said Allen Tsang, Head of Operations and Analytics, Amnet Hong Kong.

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COVID-19 has led to a change in consumer behaviour. Stay-at-home measures and restrictions on physical movements have increased digital consumption, particularly across social platforms, streaming services and gaming. According to the 2020 Shopper Study, nearly 58 percent of shoppers in APAC prefer to shop online with retailers that also have brick and mortar locations.[5]

Advertisers too have changed priorities, placing greater emphasis on digital advertising with campaigns that encourage quick purchase from consumers.[6] Digital formats are expected to drive APAC ad revenue growth this year, with social media and video being the strongest performers, growing at 10 percent and 4 percent respectively.[7]

“We are excited to partner with Adzymic to extend their award-winning ad-tech solutions to our markets, especially in Hong Kong and Thailand. Our presence and experience coupled with Adzymic’s unique Creative Management Platform and Dynamic Creative Optimisation will enable us to promote the adoption of programmatic buying in Asia and support our clients’ business objectives,” said Wilson Chan, Director, Maadtech Global.

“Spikebrand is a partnership of experienced creative thinkers who believe passionately in the power of ideas and the magic of great design. We are excited to partner with Adzymicto scale our creative production for our clients,” said Paul Spencer, Head of Creative Automation Services, Spikebrand.

“Our mission has always been to bring best-in-breed digital marketing solutions to the Japanese market. Partnering with Adzymic cements our efforts. Adzymic’s unique solutions provides advertisers and agencies in Japan access to innovative digital advertising solutions such as customised ad creatives and optimised distribution of ads,” said Takayuki Miyano, Founder and CEO of Atlas Associates.

Adzymic expanded to Australia in 2019 and India earlier this year.

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