Entravision Communications Corporation, a leading global media and marketing technology company, announced the launch of its new streaming destination, El Botón.
El Botón offers listeners access to top Spanish radio influencers all in a single destination. Through the simple click of a button, users can choose from 34 radio stations across 10 different formats. Begin the morning with positive messages from Alex “El Genio” Lucas or the laugh out loud comedy of El Flaco y Su Pandilla and The Shoboy Show. During the mid-day, take a break with the humorous renditions of El Show de Piolín, and in the late afternoon and evening enjoy the parody comedy of El Show de Erazno y La Chokolata. In addition to the online platform, Entravision will be introducing an El Botón mobile app in early 2021 with live chat, podcasts, playlists and social media channels.
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“We are extremely excited to launch El Botón and provide all fans of Latino music with the ability to stream our award-winning content from the ease of their home computer or mobile device,” said Juan Saldívar, Entravision’s Chief Digital, Strategy and Accountability Officer. “The world of radio is quickly evolving, and it is no longer required to be in your car to listen to your favorite radio show. Streaming and digital radio is the wave of the future, and El Botón will provide audiences with greater listening flexibility anytime, anywhere.”
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Audio listening is growing across multiple platforms, particularly amongst Hispanic Americans. In the most recent Nielsen Total Audience Report1, greater than one-third, or 37 percent, of Hispanic Americans report spending more time listening to radio since the onset of COVID-19, and, in particular, more time listening on their mobile phones, computers or smart speakers.
“We are regularly adapting and evolving our digital offerings to meet the needs of our audiences,” said Jessica Martinez, Entravision’s General Manager, U.S. Digital. “We are confident the launch of our new streaming platform El Botón will meet this demand.”
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