Captello Adds New Sales Director to Help Drive Continued Growth

Captello, a fast-growing software company that provides universal lead capture, virtual games, event management technology, and other sales and marketing automation solutions, is excited to announce the hiring of Andrew Swyers as Director of Sales.

Swyers brings over 10 years of experience in marketing, martech, and the event industry. In his prior roles with Emerson Electric and Gateway Exhibits, he oversaw the execution of hundreds of events and trade shows, managed industry association partnerships, and spearheaded the implementation and execution of various sales and marketing initiatives. In his new role, Swyers will not only work closely with the trade show and events industry but will be an instrumental part of overall business growth in North America.

Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

“I couldn’t be more excited to join Captello’s team and I look forward to driving significant sales growth in North America,” Swyers said. “Being able to join a growing, innovative company during a pandemic is truly a blessing. The wide gamut of digital and event marketing solutions Captello offers makes almost any business a viable target customer and I look forward to the new journey ahead.”

Rather than take the “wait and see” approach, Captello has utilized the pandemic months of 2020 to not only grow its team with the addition of Swyers, but also drive new initiatives and develop innovative solutions that will help event professionals produce above and beyond expectations as events morph and transition back to their former glory.

Marketing Technology News: SAP Completes Acquisition of Emarsys

Ryan Schefke, CEO of Captello says, “We’re thrilled to have Andrew as the newest member of our team. His blend of sales and marketing experience across the event industry as well as his passion for being involved in industry-related associations is the perfect fit for us. Andrew’s creative and thoughtful approach to problem-solving are coveted characteristics companies look for, especially during these times. Andrew’s contributions have already made a positive impact on our company and the industry. Looking forward, he’ll be a key driver in Captello’s go-to-market strategy for solutions we’re unveiling in Q1 2021.”

Marketing Technology News: DoubleVerify Launches Custom Contextual Solution to Deliver Privacy-friendly Audience Targeting for Advertisers