media and marketing

Big Data Platform Offers Digital Media Buyers Cookieless Solutions ENGINE, a global, full-service media and marketing services company, announced the launch of ENGINE Device Graph+, expanding its cookieless offering with a full suite of…
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Names Pierre-Drews as Senior Vice President of Marketing and Communications and Murray as Vice President for Public Policy Interactive Advertising Bureau (IAB) announced today that Carryl Pierre-Drews has been named Senior Vice President…
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When it comes to marketing and especially media and marketing strategies, influencers are commonly divided into a pyramid consisting of four levels of influencers:  Celebrities with high reach, publishers and bloggers, brand fans and peer…
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Partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform TEGNA, Inc. and FreeWheel, a Comcast Company, announced a new multi-year deal to further transform and automate the way TEGNA’s buyers and…
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Now Available in Cision's Next Generation Communications Cloud Only 13% of communicators say they are confident in their ability to demonstrate how their work drives business outcomes.1 In an ongoing effort to build state-of-the-art…
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Historic 2020 event sets the table for a unified video marketplace Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today that the 2021 IAB NewFronts will…
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Entravision Communications Corporation, a leading global media and marketing technology company,  announced the launch of its new streaming destination, El Botón. El Botón offers listeners access to top Spanish radio influencers all in a…
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Research finds 84% of consumers feel advertising within the news increases or maintains brand trust News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone…
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Ad-Tech Executive Team to Serve on Key Standards Committees Ad-tech managed services platform Strategus has joined the Interactive Advertising Bureau (IAB), the global trade association for the digital media and marketing industries.…
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The IAB Podcast Upfront 2020 goes virtual for the first time, building on IAB’s successful digital NewFronts format IAB Podcast Upfront returns this year from September 9 to 11, showcasing the newest in digital audio from over 20 major…
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Media and Marketing Sector Survey from The 614 Group Also Shows That More Than Half Anticipate That All Future Conferences Will Feature Virtual Dimensions Despite the "work from home" advantages of wearing pajamas all day and avoiding a…
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Vonwerschpartner Digital Strategies Retained to Support Technical Standards in the Region and Engage Local Members IAB Tech Lab (Tech Lab), the digital media and marketing industry's global nonprofit research, development, and technical…
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“Attitude Based Audience” Capability Significantly More Effective at Accurately Identifying Target Audiences for Programmatic Campaigns ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a…
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New Digital Content Initiative Leverages Real-Time Data to Explore Trends and Topics Critical to the Food & Agricultural Value Chain and Consumers Nationwide Meredith Corporation, the leading media and marketing company reaching more…
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Meredith Corporation, the leading media and marketing company with national brands serving 185 million unduplicated Americans — including 115 million unduplicated American women and nearly 90 percent of U.S. millennial women; 150 million…
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Expands Meredith's Digital Presence in Growing Consumer Engagement Segment Provides Affinity Marketer Synapse with Exciting New Customer Loyalty Offering Meredith Corporation —the leading media and marketing company reaching 185 million…
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National Media Group Advertising Revenues Exceeded Expectations in 4th Quarter; Trends Remain Strong Meredith Corporation – the leading media and marketing company with national brands serving 115 million unduplicated American women,…
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