The IAB Podcast Upfront 2020 goes virtual for the first time, building on IAB’s successful digital NewFronts format
The IAB Podcast Upfront is the only marketplace designed for advertisers and media buyers to preview the latest podcast programming from the biggest names in digital audio. The event will educate and raise awareness around the power of podcasts, which have grown exponentially during the COVID-19 pandemic and are fast becoming one of the key platforms consumers rely on for information and entertainment.
“Podcasts are experiencing explosive growth and the ad dollars are following, with U.S. podcast advertising revenue nearing $1 billion,” said Zoe Soon, VP, Consumer Experience Center of Excellence, IAB. “Podcasts have come of age and are now an independent line item on many media buyers’ budgets. In the past, podcast consumption had a strong correlation with consumer travel and commuting periods, however COVID-19 has done very little to slow down the market’s exponential growth. Podcasts have proven to be a resilient and influential medium.”
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IAB Podcast Upfront programming will cover the breadth of the industry with presentations from major players across the sports, music, comedy, and news industries. In addition to showcasing new offerings from dozens of leading entertainment brands, the event will explore pressing topics such as how brands can most effectively integrate into the space along with best practices and unmissable industry insights.
This year’s presenters include Acast featuring BBC, American Public Media, ART19, Authentic, Barstool Sports, Cadence13 and Pineapple Street Studios, both part of Entercom’s podcast network, ESPN, Forever Dog Productions, iHeartRadio, Meredith Corporation, Midroll Media, NPR, PMM, Pushkin Industries, Sony Music Entertainment, Vox Media Podcast Network, WarnerMedia Podcast Network, Westwood One, and Wondery. IAB Podcast Upfront will also include an insight presentation from AdsWizz.
Additionally, IAB is offering students the chance to learn from digital media leaders by attending Podcast Upfront 2020 through IAB Access, a two-part program giving free access to industry events to students, as well as access to IAB’s online training programs to transitioning professionals affected by the pandemic.
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“Due to the pandemic, many internships were cancelled. And although the core of IAB’s mission is setting existing media and marketing professionals up to thrive, it is just as important to invest in our industry’s next generation,” says Sheryl Goldstein, EVP Member Engagement & Development. “2020 has been an incredibly challenging year for many in our industry, which is why we are offering free access to key industry events and online classes, to make sure no one is left behind. This also includes making these resources available to students and interns who were just as impacted by COVID-19 and its disruption to internships and traditional learning opportunities.”
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