Custom content series highlighting small businesses across the U.S. to millions of potential customers along the consumer journey
Captivate, North America’s leading location-based digital video network, today announced the Small Business Spotlight series in support of local U.S. businesses throughout the month of May. Small business owners can submit their story and ad to be featured on Captivate’s network of 11,000 elevator and large format screens in both office and residential buildings.
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While consumer activity is starting to increase, 2020 was tumultuous for small businesses and they are continuing to recover well into 2021. According to the latest Office Pulse survey, small business employees are nearly twice as likely to have experienced a business downturn as a result of the pandemic compared to those who do not work for a small business, at 47% versus 26%. While those stats may sound discouraging, consumers are ready and willing to shop small, they just need to know where. The survey found that 7 in 10 professionals have aimed to buy from small or local businesses during the pandemic, with 90% doing so to support the local economy.
The Small Business Spotlight series will focus on businesses with 50 or less employees. Owners can independently complete their submissions online at Captivate.com/smallbiz. Additionally, SMBs can select their market of choice to advertise their products and services to their local customer base. If ad creative is not available, owners can easily build their own in a Captivate provided template.
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“With 96% of the tenants in Captivate’s footprint being made up of small businesses, we felt compelled to contribute to this effort for a second year,” said Lorenzo Papa, Chief Revenue Officer at Captivate. “We see our venues as distinct communities with thousands of viewers per building. Our audience commands a tremendous amount of spending power and the local businesses in and around those buildings rely on their patronage to stay afloat. By offering free advertising space and/or an editorial feature, we are providing small business owners with an opportunity to influence consideration and purchasing decisions. As we move into a post pandemic world, it’s imperative that we utilize our platform to support this channel however we can.”
With May historically known as Small Business Month, highlighted by the SBA’s Small Business Week, this series will offer qualifying companies a full screen business spotlight plus dedicated advertising inventory for a fully integrated promotion to drive awareness and new customer acquisition.
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