Azerion, the digital entertainment and media platform, and Cavai, the leading global conversational advertising cloud company, are reaping the rewards of their partnership focused on the expansion into new international markets and escalating the adoption of personalised conversational advertising.

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Having initially worked with Cavai in the Netherlands and the UK, Azerion has enabled the company to expand into additional regions including; Italy, France, and Portugal, with plans to implement this success in other markets.

Through Azerion’s ad tech expertise, coupled with its excellent advertiser, agency, and publisher connections, it has provided Cavai with the ideal platform to help the company launch in these new markets. What’s more, with 26 offices globally, Azerion’s regional teams are able to offer international support to clients at a local level, and ensure campaigns are being delivered successfully.

This partnership provides Cavai’s creative advertisers and agencies with access to premium in-depth insights on publisher inventory via Azerion’s SSP, Improve Digital. This robust infrastructure to manage the supply-side has ensured that brands, publishers, and agencies can utilise creative, conversational formats quickly and efficiently.

Umut Akpinar, co-CEO and founder of Azerion, comments: “Through this partnership we have enabled Cavai to expand into new markets, and together we have developed meaningful opportunities for brands, publishers, and agencies to adopt personalised conversational advertising. We’re seeing a real appetite among brands and agencies globally to move away from the old, commodified advertising formats and embrace new solutions that deliver a two-way dialogue, cut-through, and sales. I am proud of the work we have done with Cavai and look forward to continuing this partnership and working on new opportunities together in the future.”

Rogier Lammers, VP of sales, central Europe, at Cavai adds: “Selecting Azerion to help with our expansion into new markets was an easy choice, as our existing relationship with them has truly shown us the value of this partnership. Our relationship has already proven successful, with local Azerion offices successfully selling, building, and serving conversational ads. We are excited about the next steps we are taking with Azerion in the coming year and are looking forward to repeating this success in other markets.”

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Cavai will be launching a range of new products with fresh interactive and conversational components next year. Alongside having high expectations for its recently launched conversational video solutions, plans for the future include the launch of a new social product which will make it possible for brands to advertise to, and converse with, selected audiences via Facebook or Instagram. In addition to developing new engagement ad units, Cavai is exploring how to optimise campaigns around started and continued conversations, defining a new suite of metrics specifically for conversational advertising to further understand and enhance its value, and, most importantly, to allow brands to measure its effectiveness.