2019 Is the First Time Digital Advertising Spending in the Us Will Overtake Traditional Advertising
CloudCommerce, Inc. (CLWD), a leading provider of digital marketing solutions, commented that it is benefiting from the dramatic transition in the US from traditional advertising to digital advertising.
According to eMarketer’s latest forecast, this year will mark a major milestone in the world of advertising. For the first time, digital advertising spending in the US will be greater than traditional advertising spending. By 2023, digital advertising will exceed two-thirds of total media spending.
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eMarketer further reports that total digital advertising spending in the US will grow 19.1% to $129.34 billion this year, surpassing traditional spend by nearly $20 billion. That means digital now accounts for 54.2% of total US advertising spending. Also, mobile now makes up more than two-thirds of digital advertising spending, totaling $87.06 billion in 2019.
“CloudCommerce has benefited greatly from this transition to digital advertising,” said Andrew Van Noy, the Company’s CEO. “Digital marketing is our strength and the reason we have attracted clients, such as Starr Insurance Companies and other major advertisers.”
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Mr. Van Noy continued, “SWARM, our proprietary audience-driven business intelligence solution, is a driving force for us. SWARM is a behavioral science approach to audience creation and communication. By applying advanced data science, behavioral science, artificial intelligence, and market research techniques, SWARM helps marketers probe deep consumer motivations and triggers, in order to effectively predict and influence their actions. If marketers can influence action, they can get people to buy, change the opinion of, or support a particular brand, business, or person.”
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