Frameplay Appoints Former Tencent EMEA President Jurgen Post

Frameplay Appoints Former Tencent EMEA President Jurgen Post as Chairman of the Board

PRNewswire

March 7, 2023

Frameplay, the global leader in enabling intrinsic in-game advertising, today announced Jurgen Post’s appointment as the company’s chairman of the board.

Post has over 35 years of industry experience and served as CEO of Miniclip after its acquisition by Tencent, one of the world’s largest video game and social media platforms. As president of international partnerships at Tencent EMEA, Post led the merger and acquisition activity of over 10 video game studios, six of which he was also a non-executive director. Post spent over a decade at SEGA holding multiple positions, including President/COO of SEGA Europe.

“Jurgen is not only a pioneer in the gaming industry, but a true leader, influencing the development of several of the world’s most popular games and gaming devices. He has also led some of the largest deals within the gaming industry,” said Jonathon Troughton, CEO of Frameplay. “Jurgen joining Frameplay as chairman of the board reinforces the value that we bring to industry, and sets the stage for our exciting future. Having intrinsic in-game advertising backed by an industry titan like Jurgen solidifies the trajectory of this advertising channel within both the gaming and advertising ecosystems.”

Marketing Technology News: Zembra Chosen for Newchip’s Intensive Global Pre-Seed Accelerator Program

As chairman of the board, Post will provide leadership and strategic oversight to Frameplay.

“Upon being introduced to Frameplay, I was immediately drawn to their vision of creating sustainable monetization efforts for game studios, whilst still remaining true to gamers’ preference of an uninterrupted gaming experience,” said Jurgen Post. “Frameplay’s solution to an industry-wide monetization problem is allowing the world’s most innovative brands to captivate the attention of a formerly untapped audience. I look forward to being a part of Frameplay’s mission and supporting their industry-leading intrinsic in-game advertising efforts.”

Marketing Technology News: MarTech Interview with Leslie Marshall, Chief Marketing Officer at Mesmerise

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.