Building on a strong lineage of a multigenerational family business, Goodway Group welcomes fourth-generation Mike Wolk
Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, is growing stronger this year with an increase in market demand for its services. Building off of its most successful year to date, Goodway Group is projecting to expand by 25% in 2021 growing its team of nearly 400 via a remote-first model, which the agency first introduced over 13 years ago.
Goodway Group’s expansion plans encompass headcount growth in all of its service areas as the company continues to scale across its programmatic, social, search, CTV, data and analytics, and other multi-channel offerings. It is focusing on elevated skill sets and bringing more omnichannel and data capabilities across all areas of the organization for performance-driven marketing results. As part of this growth, 40% of the open roles are for newly created positions. A significant number of recent new hires also hail from diverse backgrounds in alignment with the company’s commitment for Learning and Inclusion Initiative.
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Over the past several months, the company has forged Digital Agency of Record partnerships for multi-channel services with brands such as air medical service provider AirMethods, manufacturing leader Kubota, quick-service restaurant provider Bagel Brands, with more on the horizon for the second half of 2021.
“We are so incredibly proud of our growth and of our team – a group of like-minded, capable professionals who fiercely pursue the best results possible for our clients and lead our industry through innovation and best-in-class practices. We are fearless, curious, kind, and always learning and adapting with a passion for marketing communications. We celebrate our success this year, and thank everyone for their contributions as we continue to ramp up for our 100th anniversary in 2029. Our current business run is a culmination of 90 years of pivoting and anticipating client needs, and making them heroes,” said Goodway Group President David Wolk.
Firmly rooted as a multigenerational family business, the company holds people and family among its top priorities. Over the past year and a half, Goodway Group has launched key initiatives including Community Resource Groups to provide a safe space for employees to connect and express themselves, ongoing leadership education programs, a holistic well-being program, and additional work/life integration with company-led virtual children’s programs and flexible working options.
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Goodway Group has consistently been recognized for its extraordinary company culture, most recently earning top ranks in Ad Age’s 2021 Best Places to Work list, as well as by other organizations such as Fortune’s Best Places to Work, Glassdoor, and Digiday’s Work/Life Award.
Building on a strong lineage of a multigenerational family business, Goodway Group recently welcomed fourth-generation, Mike Wolk, as Senior Director, Partnership Development. Mike joins after 10+ years in the industry most recently at The Trade Desk and prior to that Publicis’s Programmatic Trading Desk (Vivaki – AOD) as a new member of Goodway’s Channel Partnership and Sales Leadership team. In his new role, he will leverage his digital advertising expertise to support Goodway Group in establishing and building on long-term strategic partnerships with companies such as, The Trade Desk, a close partner of Goodway Group for many years, to bring new and leading solutions to market.
“I am thrilled to join Goodway Group during this exciting period in our history. The advertising industry is in a time of rapid transition and change and Goodway Group is in the right place, with the right team and direction to continue the 92-year track record of marketing transformation. We are well-positioned to help our agency and brand partners navigate and accelerate in this next chapter. I am honored and excited to be a part of this talented team who cares so much about the work and each other,” said Mike Wolk.
As a 90+ year-old multigenerational family business, Goodway Group is among a small fraction of US businesses to attain such longevity. Its mission of moving marketing to the top of the boardroom agenda is representative of its dedication to its brand, agency, and technology partners. Goodway Group has been at the forefront of innovation, and developing methodologies that map digital marketing campaigns directly to business goals.
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