Griffin Caprio Joins Popular Pays as Chief Product Officer

Popular Pays, the leading platform for agile advertising, is thrilled to welcome Griffin Caprio as their first Chief Product Officer. While overseeing both product and engineering, Caprio is charged with realizing the vision of Popular Pays’ platform and delivering the modern advertising solution for marketers.

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Griffin is an experienced executive with over twelve years leading engineering and product teams as the chief product and technology officer. He has led some of Chicago’s most notable companies through growth milestones including Enova Financial, where he managed a technology team of over 180 people, and Dose, formerly Spartz Media. In addition to scaling early to mid-stage organizations, Griffin is a 3x entrepreneur and co-founded groups in Chicago, totalling thousands of members. He most recently founded Dante32, a startup in the podcasting and content marketing space, where they tripled revenue in 2020 despite the challenges of the pandemic.

“I’m beyond excited to join Popular Pays,” says Griffin. “Through a unique mix of SaaS based products and world-class services, Popular Pays is primed to take hold of all of the momentum around the changing advertising and marketing landscape.”

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The addition of Griffin to the Popular Pays executive team is a foundational step for the company’s 2021 growth plans. They plan to double their SaaS business in the coming year, capitalizing on the operational flexibility and adaptability a platform approach offers marketers in an ever-changing advertising landscape.

“If you operate in the Chicago startup world long enough, you’ll continually hear Griffin’s name as one of the top product and technology leaders around,” says Popular Pays Co-Founder and CEO, Corbett Drummey. “We’ve known Griffin for a while, and we’re extremely excited to finally be able to work with him. The timing is perfect considering the growth trajectory Pop Pays is on, and we’re looking forward to tapping Griffin’s A+ technical leadership and his ability to recruit a world-class team as we continue to expand. His strong strategic and business skill set will be a huge asset for the team as our product enters new areas of growth and scale.”