iClick’s Enterprise Solution Helps KANS Maximize Consumer Lifetime Value
iClick Interactive Asia Group Limited , an independent online marketing and enterprise data solutions provider in China, is pleased to share the results of its successful partnership with KANS, a pioneering Chinese cosmetic and beauty brand under Shanghai Chicmax Cosmetics Co., Ltd. (“Chicmax Group”). Leveraging iClick’s Enterprise Solutions, KANS increased its online consumer retention rate to 86% and purchase rate to 42.7% within just one month.
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iClick has helped KANS enhance its consumer relationship management efficiency and optimize consumer lifetime value growth in three main areas:
- Consolidating data from multiple channels, including the brand itself, the Tencent ecosystem, and iClick’s proprietary dataset, to precisely formulate real-time, 360-degree consumer profiles in order to efficiently target potential consumers and effectively channel public traffic to the client’s private domain.
- Leveraging CDP to integrate and analyze social behavior and purchase data from all touch-points. This allows KANS to gain an in-depth understanding of their consumers and create tailored marketing campaigns, which helps increase repurchase rates and enhance consumer stickiness and loyalty.
- Employing tools to support smart operational decisions and advise on automatic omni-channel engagement strategy resulting in increased operating and cost efficiencies.
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“Helping prestigious brands like KANS that operate in highly competitive industries achieve remarkable breakthroughs and business expansion is core to iClick’s mission,” said Jian “T.J.” Tang, Chief Executive Officer and Co-Founder of iClick. “We are proud to have helped KANS further expand its online marketing capabilities. With such a strong demonstration of the power of iClick’s solutions, I believe we are well positioned to replicate the success to more companies in China’s booming cosmetics industry. Brands increasingly recognize the value iClick can provide in maximizing customer lifetime value, and we will remain focused on providing even more powerful solutions as we further develop our Integrated Enterprise and Marketing Cloud Platform.”
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