Florida Funders invests in first of its kind marketing platform that’s driving online sales for small businesses worldwide Florida Funders, a hybrid of a venture capital fund and an angel investor network that’s recognized as the top VC in the Southeast region by Pitchbook, announces its third investment from Fund 2 in Kliken, a Tampa-based digital marketing platform that helps small and medium-sized businesses improve online sales. Florida Funders has invested $500,000 in Kliken from the Florida Funders Fund 2, LLC. With…

Amidst financial instability in the field of online marketing, Crystalead is introducing a new training and guidance session for its new and veteran users, in order to ensure they have the tools necessary for digital advertising in the new reality. The session will be delivered live by the company’s professionals and are on an ‘on-demand’ format, available all throughout the company’s working hours. In this manner, Crystalead becomes one of the few campaign platforms offering just-in-time aid and assistance to client – a…

Public health campaign focused on disseminating critical COVID-19 messaging and safety precautions to Texas’ 29 million residents Markerly, an award-winning influencer marketing technology partner and platform, has been recognized by MediaPost as a 2020 OMMA Award winner for Online Marketing Excellence in the category of “Pharma/Health/Wellness: Campaign” for its work on the #HealthyTexas initiative during the global COVID-19 pandemic. Markerly conducted influencer marketing efforts on behalf of the Texas Department of…

Running a successful B2B Online Marketing campaign doesn’t have to take up all of your time and resources or break the bank.

In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party cookies. They were not the first to announce such a move as Apple introduced Intelligent Tracking Prevention (ITP) 1.0, a privacy feature that came with Safari 11, in September 2017. This new feature blocked third-party cookies by default in Safari and was more of a subtle jab at Google and other AdTech companies than it was a stand on user privacy. Of course, Apple does not depend on advertising solely, so they can…

iClick Interactive Asia Group announces the availability of a broadcast titled, “Digital Advertising and Enterprise SaaS Present Tremendous Opportunities as Online Marketing Soars in China.” With China’s population now numbering 1.4 billion and internet use increasing at a tremendous rate, the future of SaaS Enterprise Solutions and online marketing has never looked brighter. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record Despite causing a global…

Promo.com Conducted a Video Survey to Understand How SMBs Create, Share and Measure Online Marketing Videos Nearly 77% of the marketers Promo.com surveyed in their Small Business Video Marketing Trends Study, claimed that videos are an important part of their online marketing. Promo.com surveyed 500 marketers, and small business owners from around the world and combined it with their 2019 data of more than one million users. The leading video creation platform, dug deeper to find out exactly how marketers create videos…

In their ongoing efforts to help businesses achieve success in the digital sphere, online marketing agency, fishbat, discusses 5 ways to increase visibility and engagement for B2B businesses. Establish a presence on each social media platform. One of the ways to increase visibility and engagement online is with social media. Platforms including Facebook and Twitter see high volumes of activity, meaning that businesses should be active on them. Once social media accounts are created, businesses should build said accounts…

Seedo Corp., an agritech company providing automated growing technologies for home and commercial use, is pleased to announce that it has expanded its online marketing and distribution agreement with Namaste Technologies to the Canadian market. Seedo products are already available on Namaste web properties in parts of Europe and are now launching on the Canadian websites CannMart.com and Namastevapes.ca. Seedo's innovative offerings are uniquely positioned to meet the specific consumer needs of Canadians. The Cannabis…

​​​There have been rising arguments about the best form of strategic campaign for online marketing – if it is SEO or SEM. Amidst these arguments of SEO vs. SEM, Fairleigh Dickinson University lends out its voice to educate people about the importance of both marketing strategies and the differences. In a published infographic on the institution’s website, Search Engine Marketing (SEM) is said to be a form of paid search that aims to increase revenue, while Search Engine Optimization (SEO) is more inclined to attract …

New Listing Ads for Nashville Area Real Estate Will Appear on Popular Websites and Social Platforms Zeitlin Sotheby's International Realty (Zeitlin SIR) is now running automated ads for its newly listed properties. The program is powered by the Adwerx Enterprise Automated Listing Advertising Program. Adwerx is the leader in providing easy and effective online ad campaigns for real estate. These ads will feature listing photos, property details, and agent contact information. Online advertising is one of the most…

In order to help companies improve their social media promotion strategy, online marketing agency, fishbat, explains how hashtags can grow your brand. While hashtags are most commonly associated with Twitter, they have become a major part of Facebook and Instagram as well. These terms have major potential to improve a brand's visibility in spaces that might not have been accessible otherwise, and effectively utilizing them is integral to creating successful social media posts. Discussed below are a few of the ways that…

As part of their mission to provide businesses with a multitude of avenues for growth, online marketing agency, fishbat, discusses 3 ways Instagram Stories help build your brand. The idea of using ephemeral content to grow a brand might seem counterintuitive at first, since the postings are only available for a limited amount of time. However, with their massive popularity comes massive potential for raising awareness of a company and what they have to offer. Marketers have started to realize the returns that effective…

Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What Puts Customers off and the Ways in Which Marketing Campaigns Can Be People-Centric "A captivating moment was when I realized that people, including myself, were not saying, 'I just bought an item on eBay.' They were saying, 'I just won an item on eBay.' It was the thrill of the hunt. I bought a car on eBay." - Mary Meeker Undoubtedly, the internet's popularity remains…

With a Handful of March Awards, OuterBox Continues to Prove They're the Top eCommerce Agency in the Nation OuterBox has once again landed in the top ranks of SEO agencies across the nation with a handful of March awards. Located in Akron, OH, OuterBox has experienced tremendous growth since the inception of the digitally focused agency in 2004. With the mission of becoming the "leading eCommerce marketing agency in the nation," OuterBox is well on the way, if not already there. The March awards landed include "#1…

 10 Best SEO Has Announced Its Selection of Top SEO Companies After the greater part of a decade and thousands of pages of content, the online industry magazine 10 Best SEO has again begun adding to its portfolio of content. Well-known for its SEO tips, daily blog, and ever-expanding directory, this website has catered to users both within and interested to learn about the SEO and online marketing sectors. For over six years, 10 Best SEO has been providing varied media, news and updates for the marketing sector via its…

3dcart's AWeber integration enables 3dcart users to utilize AWeber's powerful suite of email marketing tools 3dcart, a leading ecommerce platform, announced their new integration with AWeber, a popular email marketing solution for businesses that includes newsletters, autoresponders, and more. Already the most feature-rich ecommerce solution on the market today, 3dcart powers thousands of successful online stores and is continually working to bring ecommerce merchants the best tools available. Email marketing is an…

According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after surveying over 3,500 consumers, marketers, and influencers across the UK, US, and Germany. The report titled, ‘Into the mainstream: Influencer marketing in society’ uncovers opinions on ethics, diversity, misinformation, and new channels. Important Marketing Intelligence Data 73% of…

Medigus Ltd., a technology company developing minimally invasive tools and an innovator in direct visualization technology, announced its entry into e-commerce business by signing a non-binding letter of intent to acquire a controlling interest in Smart Repair Pro, Inc. and Purex, Inc., two data-driven e-commerce companies, operating on the Amazon Marketplace. According to the LOI, Medigus will hold 50.01% of the issued and outstanding share capital of each of the companies, acquired through a combination of a cash…

B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional enterprise buying habits at a rapid pace – in search of greater speed, transparency, and simplicity. Looking to the B2C shopping journey as a key example, there are strategic elements implemented by brands that drive customer satisfaction and should be replicated by B2B sellers, such as price transparency, free trials and demos, and the ability to compare…