New Issuu Story Cloud Feature Increases Content Velocity, Enabling Marketers and Creators to Easily Turn Social Media Stories Into Ads for Facebook and Instagram
Issuu, the world’s largest digital discovery and publishing platform, announced an addition to its Story Cloud suite of solutions with the launch of Issuu Promote at the Adobe MAX conference in Los Angeles. Issuu Promote is a Story ad integration tool that enables marketers and creators to turn brand-approved assets into social media Story formatted ads. This end-to-end feature allows Stories for social ads to be created, launched and managed directly from Issuu to ad service platforms such as Facebook and Instagram, expanding the ability to create once and distribute everywhere.
“Issuu is reducing the complexity of creating Story ads by allowing users to convert existing assets and enabling marketers to link Facebook Business Manager and Google AdSense accounts with their Issuu account in order to create and manage campaigns in a user-friendly way.”
Now, combined with the Adobe InDesign extension, Issuu is bringing a first-to-market solution that allows users to create and serve Facebook and Instagram Story-formatted ads directly from InDesign. This allows creators to easily format brand-approved assets into social media Stories that can be shared across any social platform to maximize reach and marketing capabilities.
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“The rise of Stories across the web has led to new promotional opportunities for marketers, but the cost and time associated with creating new ad creative is leaving many out of game,” said Joe Hyrkin, CEO of Issuu. “Issuu is reducing the complexity of creating Story ads by allowing users to convert existing assets and enabling marketers to link Facebook Business Manager and Google AdSense accounts with their Issuu account in order to create and manage campaigns in a user-friendly way.”
Since its launch in June 2019, the Issuu Story Cloud has integrated with Adobe InDesign, Dropbox, Google AMP and Google Drive, with the Adobe InDesign Plugin doubling in downloads as of September 2019.
Issuu’s Story Cloud is a robust suite of distribution, discovery and monetization solutions that enable marketers and creators to transform any type of content (images, animations, articles or ads) into a professional-quality social media Story and share across social channels accelerating their content velocity flows. It delivers beautiful spreads and slick scrolls in a variety of formats including articles, digital publications, website embeds, GIFS, and downloadable video stories assets to share on Facebook Stories, Instagram Stories, Google AMP Stories, Snapchat Stories, Pinterest, Twitter, WhatsApp, Apple News and more.
“Our goal with InDesign is to make it easy for creatives to create and publish beautiful designs across print and digital media,” said Wayne Hoang, Product Marketing Manager for InDesign of Adobe. “Creators are faced with more content demands and increased turnaround times – otherwise known as content velocity. With the Issuu Promote integration with Adobe InDesign, creators and brands are empowered to efficiently create high-quality Story ads with brand-approved assets that can be promoted across Facebook and Instagram.”
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