The Keyes Company Adopts New Adwerx Enterprise Automated Retargeting Product

Adwerx unveils newest digital advertising product with one of the nation’s top real estate firms

Adwerx, an innovator in digital advertising technology, introduces Enterprise Automated Retargeting. Adwerx is partnering with The Keyes Company to launch this platform for their 3,000 agents in 58 offices across the state of Florida.

Adwerx was founded in 2013 to level the playing field for businesses of all sizes. Automated Retargeting is their newest Enterprise product offering, rolling out just two years after the launch of their first product, Automated Listing Advertising. This put Adwerx on the map in the real estate industry and established the company as a leader in digital advertising.

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Considered a digital marketing best practice, retargeting allows users to recapture the interest of prospective clients who visited their website, but abandoned without completing a purchase or call to action. This happens on average with about 98% of website visitors. Employing this strategy boosts branded searches by 1046%, and site visits by 726%, reducing overall advertising costs.

“Our suite of Enterprise services is intentionally designed to provide real estate firms a comprehensive marketing solution. Agents and brokers can automate tasks that would otherwise take hours out of their day, and we provide the data to understand the direct impact on their business,” said Adwerx CEO Jed Carlson.

Enterprise products and services are designed to seamlessly work together, and are accessed through a portal customized for each brokerage. Ads are created automatically pulling from the firm’s data feed but are able to be modified to each user’s preference. This allows even those with no digital marketing experience to create professional ads, while maintaining brand consistency for both the agent and firm.

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The Keyes Company is Florida’s #1 independent brokerage and has offices in six counties throughout the state. Still family-owned, it has been in operation since 1926. Keyes offers services beyond real estate to support every step of the purchasing process, including mortgage, title, property insurance and management.

“We’re excited to be early adopters of this platform,” said Mike Pappas, President and CEO of The Keyes Company. “Keyes is focused on efficiency and resourcefulness, and this fits right in with our ethos. We are committed to continue providing best in class technology and services for our Associates.”

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