L2T is excited to announce that our Over-The-Top advertising product runs on the Amazon network, the most powerful platform in the market. We drive in-market buyers to dealership websites and provide dealers with attribution metrics now in our Performance Dashboard.
Advertising is served to engaged viewers with exclusive ad inventory and paired with proprietary Amazon consumer data. Options that are unavailable through other streaming platforms or traditional TV ad buys.
Marketing Technology News: Avtex Wins 2021 Pandemic Tech Innovation Award
L2T’s OTT product is focused on targeting and serving ads to users most likely to be in-market for vehicle purchases or service and we can attribute metrics to actual viewers and if they engaged with a dealership.” says Jeff Kaufman, VP of Product & Strategy, L2TMedia.
Advanced targeting pinpoints viewers most likely to convert based on core and secondary audiences. Targeting options include:
- Amazon proprietary automotive audience data
- 3rd Party Data from companies such as Edmunds, Polk and IHS
- Re-targeting & TV Re-targeting
L2T’s month-end reports and 24/7 Performance Dashboard show transparent metrics that correlate marketing dollars to actual ad performance.
Marketing Technology News: MarTech Interview with Gary Burtka, VP U.S. Operations at RTB House
“OTT allows dealers to connect with viewers on the #1 streaming network in the U.S. Dealers reach in-market shoppers based on buyer intent signals.” says Jeff Kaufman, VP of Product & Strategy, L2TMedia. “L2T’s OTT product is focused on targeting and serving ads to users most likely to be in-market for vehicle purchases or service and we can attribute metrics to actual viewers and if they engaged with a dealership.”