MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF). As a TCF vendor, MediaGo will offer its advertisers access to premium native and display traffic in the European Union, beginning in July 2021.

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“As a TCF vendor, MediaGo will be able to offer our advertising partners trusted, compliant EU inventory.”

The IAB Europe Transparency and Consent Framework is designed to help all parties in the digital advertising chain comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive, as well as provide enhanced advertising transparency to consumers to protect user privacy and create a healthier digital advertising ecosystem.

“Joining the IAB’s TCF elevates our platform to the next level,” said Zhang Chenghuan, general manager of Baidu Global Business Unit. “As a TCF vendor, MediaGo will be able to offer our advertising partners trusted, compliant EU inventory.”

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