MNI Ad Network Reaches 94 Percent of Total Digital Population
MNI Targeted Media Inc. (MNI), a targeted media strategy, planning, and buying company, announced that its MNI Ad Network is the #1 Ad Focus Local Network across all US custom entities for the fourth consecutive year, according to comScore. Reaching 241 million unique monthly visitors, or 94 percent of the total digital population, MNI reaches significantly further than its closest competitors.
“At MNI, we know the power of local and have the integrated solutions across digital, magazines, and television to deliver results that drive our clients’ business forward,” said Klarn DePalma, executive vice president of MNI. “Our 80-person sales team is located in markets throughout the United States to deliver localized support for clients across local, regional, and national brands. We are proud to serve them premium, trusted products, including our #1-ranked ad network.”
MNI’s success is rooted in its commitment to innovation. Since its inception 50 years ago, MNI has been a pioneer in providing advertisers with geo-targeted solutions in national magazines that furthered messaging and limited waste. The company continues to be on the cutting edge of the magazine business, adding high-impact units to traditional magazine ads including Cover Wraps, Post-it® Notes, gatefolds, perf-and-tear units, organic plantable labels, and scented cards.
MNI takes a holistic approach to advertising strategy, and its suite of offerings include digital advertising that uses data to inform ultra-niche targeting solutions for national, regional, and local campaigns. MNI’s extensive relationships with properties, technologies, and vendors provide clients with access to nearly every corner of the web. This has also allowed MNI to develop a proprietary suite of digital products to serve clients’ needs based on market trends and demand.