Moves highlight Momentum’s focus on Creative Excellence
Leading global experiential advertising agency Momentum Worldwide today announced further expansion of its Toronto office.
Executive Creative Director, Raul Garcia, introduced 8 new additions to the creative and strategic teams: Dan Bache, Max May, Antonia Goga, Nathen Ping, Mark Delisi, Rodrigo Coelho and Nisha Sehdev. Sarah Bulmer has also transitioned from the account side of the business.
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These moves mark the first major staff expansion following Garcia’s arrival, who became Momentum Canada’s first ECD in September of last year. “Bringing big idea thinking into experiential is our main focus. These new hires allow us to truly become a fully integrated experiential agency – with the flexibility to focus on any given discipline when needed.”
Showcasing Momentum’s continued dedication to bringing on top talent, each new team member has a proven track-record of success. A strategist with 17 years of experience, Rodrigo Coelho joins as Strategy Director from Momentum Brazil, where he led the Rio 2016 Sponsorship programs. Dan Bache joins as Creative Director after previously helping win national accounts at Taxi and increased exposure for TBWA’s Media Arts Lab on Apple. Most recently with Anomaly and Rethink, Max May joins as Associate Creative Director. Antonia Goga joins as Creative Director, Design after spending time at TAXI and Overdrive. Nathen Ping and Mark Delisi join as Copywriter and Art Director, both previously spending time at McCann and Zulu Alpha Kilo. Nisha Sehdev joins as a Content Strategist coming from Mejuri, a jewelry company. Account Executive Sarah Bulmer has transitioned to Creative & Production Resource Manager to help integrate the new hires.
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“Our vision is to maintain the speed and entrepreneurial spirit experiential agencies are known for, and combine that with top creative talent” said Matt Lewis, President of Momentum Canada. “Creating a company where everyone feels like they have the freedom to be creative will be imperative to our success”.