E-Commerce Entrepreneur and Retail Industry Maven to Strengthen NetElixir’s Offerings for Retailers
Retail search marketing company NetElixir has expanded its leadership team by appointing Lisa Batra to the newly created position of VP, Client Services and Digital Marketing. In this role, Batra will support the company’s efforts to continue growing its roster of iconic ecommerce retail brands by scaling out its client services operations and focusing on results that are key for retailers. Batra is based out of NetElixir’s headquarters in Princeton, NJ and reports directly to the company CEO and Founder Udayan Bose.
Batra brings over 18 years of retail industry experience from such prominent brands including Lowes, Charming Shoppes, Limited Brands and QVC. In these organizations, Batra’s work in ecommerce, merchandising, marketing and business development have led to significant revenue increases and digital marketing successes. For example, at Charming Shoppes, Inc. (FashionBug.com), she increased the revenue of a $40 Million brand by 43%. At Lowe’s, she developed dynamic search campaigns that resulted in 39% of voice and a 400% growth in impressions and visitors. At Limited Brands (Bath & Body Works Direct), Batra managed $125 Million in sales and vendor relationships and developed a multi-channel web strategy and product roadmap that resulted in a profit margin of 10.7%.
“We are thrilled to have Lisa join our team. She brings to NetElixir a wealth of knowledge from her career in the retail industry that will allow us to finetune our services to better meet the everchanging needs of our clients,” said Udayan Bose. “With Lisa we are better positioned to bring a retail-first mindset to our work and deliver exceptional client results, cementing NetElixir as a leading retail search marketing agency.”
Batra is also an entrepreneur in the ecommerce sector. As the Founder and CEO of a luxury children’s clothing marketplace My Kid’s Threads, she oversaw all aspects of the business including strategy, partnerships, marketing, merchandising, fulfillment, customer service, web development and design. The site continues to be successful and has been featured on ABC, NBC, Inc. Magazine, Entrepreneur, and the Washington Post.
“I’m so excited to be joining NetElixir and working closely with our teams to extend existing services and build new programs that help our retail clients continue to be successful online,” said Batra. “I look forward to applying what I have learned by being on the client side and running my own ecommerce business to optimize NetElixir’s offerings and our client experience.”
Lisa Batra holds an MBA in New Ventures and Entrepreneurship and a B.S. in International Business and Marketing from Pennsylvania State University.
NetElixir’s leadership team has doubled in the past year with two other executive hires in 2018. NetElixir projects sustained double digit growth through 2019.