PostcardMania, the $119 million marketing technology firm with over 390 staff, is adding snap apart mailers to its direct mail automation offerings through its multi-million-dollar tech-driven division PCM Integrations.

Snap-apart or snap pack mailers are mail pieces sealed with perforated tear-off edges often used in official government correspondence, lending an official appearance that businesses can leverage to improve open rates and response. Snap packs impart an impression of urgency and boast a 95% open rate. Studies also show consumers trust direct mail more than digital channels, further boosting the potential response for snap-aparts. One research study found that out of 1,200 consumers, 76% said they trusted direct mail, while only 25% trusted online pop-up ads and 43% trusted digital ads on social media.

Marketing Technology News: GetWhys Secures $2.75MM Seed Round to Fuel Growth of AI-Powered Customer Insights Platform

Snap packs work well for most industries, but are particularly successful for businesses in the insurance, real estate, finance, and healthcare industries. These notices can be triggered directly from a CRM, for example, as a customer’s insurance policy is close to expiring or for timely heathcare notices to ensure patients keep up with their annual visits.

“Snap pack mailers are specifically formulated to be highly trusted,” said PostcardMania Founder and CEO Joy Gendusa. “This increases response to ensure businesses are spending their marketing dollars as wisely as possible for maximum revenue growth. With business costs increasing across the board — and digital ad costs up around 50% the last few years — it’s become more important than ever to ensure we offer the most cost-effective and results-generating products and services possible. Trigger-based snap-packs are a natural evolution of that mission.”

Expanding its triggered mail products has been top of mind for PostcardMania as more businesses and marketers desire affordable, easy-to-manage marketing solutions that deliver a high return on investment.

Spearheading this undertaking is PCM Integrations, or PCMi. The division boasts three types of direct mail automation to bring trigger- based mailings to businesses nationwide looking to connect their CRMs, websites, or other platforms directly to the power of direct mail. Users of PCMi’s applications can mail as few as a couple postcards at a time to as many as thousands with just a few clicks or based on pre-programmed triggers such as when someone becomes a new lead, a quote is sent, or a lead goes a week without any contact. This solution gives small businesses the opportunity to increase revenue, improve ROI, and boost growth at a low cost of entry by paying only for the individual mail pieces they send.

Marketing Technology News: MarTech Interview with Eric Stine, Chief Operating Officer @ Sitecore

The mailing automations offered through PCMi remain PostcardMania’s fastest-growing segment. The multi-million-dollar division achieved another record revenue performance in 2024, increasing total revenue 54.8%, total mailing quantity 89%, and new customer count by 110%, demonstrating that demand for direct mail automation is growing quickly.

Due to these high-performing direct mail marketing solutions, PostcardMania and PCMi are achieving massive growth. In 2024, PostcardMania’s gross annual revenue reached an all-time high at $119 million, and the marketing firm has averaged 17% annual revenue growth since 2020, increasing from 5% in the decade previously.

These gains can be attributed to direct mail’s re-emergence as a relevant and formidable marketing strategy that can help entrepreneurs and business owners everywhere reach their goals. These initiatives are part of PostcardMania’s larger purpose and mission to help small and medium-size businesses nationwide grow and flourish by adding new jobs, opportunities, and income to local communities.