Prestige Consumer Healthcare Selects Ketch as Its Programmatic Privacy Vendor of Choice

Prestige Consumer Healthcare will leverage Ketch to deliver on global data privacy compliance

Prestige Consumer Healthcare (PCH) chooses Ketch to empower their privacy initiatives. Ketch nimbly implements global privacy requirements in real-time.

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“We’re excited to partner with leading, innovative companies like PCH, who embrace people’s data privacy, while maintaining the opportunity for data-driven growth – building value while honoring values”

PCH is a US company that markets and distributes over-the-counter health and personal care products, including Dramamine® and Clear Eyes®. For generations, PCH’s trusted brands have helped consumers care for themselves and their loved ones. It is the company’s mission to preserve consumer trust by continuing to provide products stewarded with consumers’ needs in mind. To this point, trust is one of PCH’s core business values.

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PCH wanted to strike the balance of leveraging data for growth while protecting and preserving the ‘data dignity’ of its consumers. To best serve this purpose, PCH chose to leverage Ketch to help deliver the right privacy experience at the right time, while ensuring a stringent standard of consumer trust and data protection. With Ketch’s first-to-market purpose-driven approach, Ketch will deliver on continued global data privacy compliance, allowing PCH to scale its brands for growth that is not sacrificed at the expense of robust global data privacy compliance.

PCH also selected Ketch for its groundbreaking orchestration capabilities. With Ketch, PCH can honor consumer consent and data requests no matter what channel or device its consumers use to interact with PCH brands. Ketch can also tether the firing of tags of services like LinkedIn or Facebook to PCH’s consumers’ consent options, for a seamless and continual consumer opt-out compliance. PCH’s leverage of Ketch’s consent and rights orchestration allows for real-time privacy legal and regulatory compliance while ensuring seamless enforcement of consumer privacy choices across the company’s global internal and external third-party systems, fostering the PCH core business value of trust.

“We’re excited to partner with leading, innovative companies like PCH, who embrace people’s data privacy, while maintaining the opportunity for data-driven growth – building value while honoring values,” commented Jonathan Joseph, Head of Solutions, Ketch.

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