RTB House releases guide on American online marketplaces, packed with information to help online sellers and marketplace owners drive more value

RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide, today announced the release of their U.S. Marketplaces Advertising and Impact Guide. Packed with statistics, data, expert opinions, and predictions for the future, this guide is crucial reading for any brand that sells their products on a third-party online marketplace — and for digital marketplaces themselves.

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Within the guide, brands and owners can find a variety of information on how to get the most out of their marketplace presence through programmatic ad campaigns. RTB House has provided extensive information on digital advertising for marketplaces, and what approaches are the most effective. With expert commentary and detailed analysis on COVID-19’s effect on online marketplaces, the guide provides an excellent resource for any ecommerce organization.

“Online marketplaces have rapidly become a crucial channel for reaching consumers in the last 10 years, and this change has only picked up speed since the beginning of the COVID-19 pandemic,” said Gary Burtka, VP of U.S. operations, RTB House. ”For brands looking to reach their customers as effectively as possible, it’s more important than ever to understand digital advertising best practices for marketplaces. We hope this guide will serve brands by improving their understanding of marketplace advertising.”

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