Veteran global marketer levels-up position at translation technology and services company

Smartling, the premier software and translation services company that established the Enterprise Translation Cloud category, announces the promotion of Annette Obermeier (Ani) to Vice President of Marketing. Ani previously held the role of Senior Director of Global Marketing and has been with Smartling since 2017.

“I wholeheartedly believe in Smartling’s mission, vision and values. As a New York City-transplant by way of Australia and Germany, I understand the need for content localization,” said Ani. “What sets Smartling apart is not only it’s best-in-breed approach to both the technology and services aspects of translation, but also it’s regard for translators and customers. Customers and translators are the foundation upon which our technology business thrives, which is why you’ll see a focus on them reflected in our marketing campaigns.”

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Among many contributions across the marketing organization, Ani has invested significant time in the organization’s customer success initiatives, understanding customer pain points, triumphs and what they need in a translation tech partner. These efforts have impacted brand sentiment growth in a multitude of ways, but recently via G2 reviews of Smartling, culminating in its designation as a top performer in the Translation Management Software category. In working with customers and understanding their desire to learn from peers in the space, Ani developed the Global Ready event series for localization experts looking to capitalize on international trends. Events range in size from intimate 20-person workshops to Smartling’s marquee event, the Global Ready Conference in both San Francisco and London. Event attendance has increased by 285% under Ani’s leadership.

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“Ani has a keen understanding of the role that localization plays in powering the global economy, which has brought the performance of our marketing organization to new heights,” said Smartling CEO, Jack Welde. “As a translation technology and services company, creating messages that resonate with a variety of global audiences is fundamental to what we do, just as Ani’s global approach to marketing and customer-first mindset make her an ideal leader for our marketing team.”

Next month, Smartling will release Move the World with Words, a coffee table book showcasing the people behind Smartling’s translation services, detailing the lives of 12 translators that live across the world, from Japan to Spain to New York City. The book launch will culminate in the Global Ready Translation Summit & Book Launch in London and New York on September 17 and 25, respectively.

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