Sophie Plenert joins programmatic mobile specialist TabMo

Customer demand for TabMo’s programmatic mobile advertising technology continues to grow and the creative mobile demand side platform (DSP) has expanded its team with the recruitment of Sophie Plenert as agency sales manager.

Plenert joins TabMo, from mobile monetisation company Mozoo, where she was part of the team. Currently headquartered in Paris, with R&D teams in Montpellier and offices in New York, London and Cologne, TabMo is the first Mobile Creative demand side platform (DSP). TabMo enables agencies and advertisers to access premium publisher inventory through pre-selected integrated private marketplaces (PMPs), and leverage mobile audience data from trusted integrated and selected partners. TabMo specialises in video and rich media mobile campaigns and is one of the world’s only platforms to be able to programmatically serve the whole range of mobile formats including native.

TabMo’s technology, Hawk, is a next-generation programmatic mobile DSP for agencies and advertisers. It is the first to manage the complete purchasing process and the real-time broadcasting of mobile advertising campaigns. It also emphasises the creative side of the digital advertising model to help advertisers engage with their audiences via mobile and deliver high returns on investment.

Chris Childs, Managing Director at TabMo UK, said, “As well as a thorough knowledge of the mobile advertising landscape, Sophie brings the right blend of creativity and programmatic knowledge to complement TabMo’s offering. She has strong agency contacts and a consultative approach that has endeared her to the clients with whom she works.”

Since 2014, TabMo has built and developed its own DSP stack specifically for mobile advertising. TabMo’s technology enables advertisers to reach worldwide mobile audiences at scale, and with a variety of custom targeting options and creative formats. TabMo has also developed automated creative modules enabling users to be autonomous on the platform for the whole set-up process and adapt their existing creative assets to mobile first formats.