Torque Esports Corp., Saturday’s Star Wars Rise of Skywalker Fortnite in-game promotion again highlighted the massive growth potential for gaming as a critical global marketing platform according to Torque Esports’ data steaming experts, Stream Hatchet.
Not only was the in-game introduction, movie clip and gaming experience enjoyed by millions of Fortnite gamers, more than 50,000 gamers live-streamed the experience on their Twitch, YouTube Gaming, Mixer and Facebook channels – reaching more than 3.1 million viewers.
The use of Fortnite as a marketing platform by Star Wars follows in the footsteps of Marvel/Disney’s campaigns for the past two Avengers movies, and the multimedia in-game concert event last February by artist, Marshmello.
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“Our team at Stream Hatchet monitor live streaming data on all platforms, and we’re beginning to see a trend where gaming promotions are becoming a critical component for major marketing campaigns,” Torque Esports president and CEO, Darren Cox said.
“The unique thing about promotions like the Fortnite/Star Wars event is you not only have millions of eyeballs watching in-game, there are also millions watching the live streams from individual gamers.
“It is the ultimate social network – thousands of gamers sharing your content with their followers.”
“The beauty of both the in-game activities and the live streams is that brands can get very precise data as to who is watching, when are they watching, and where they are watching. These demographics are just not available from traditional media like television, print, or radio.”
Barcelona, Spain-based Stream Hatchet is one part of Torque Esports’ broad esports gaming group of companies. Torque also owns the Lyon, France-based gaming studio Eden Games – the producers of leading motorsports titles F1 Mobile and Gear.Club.
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“We’re learning from the team at Eden Games about the dramatic growth and interest level of brands wanting to use gaming as a marketing platform,” Cox said.
“The secret is not just slapping a name on a billboard in the game but creating an immersive experience like Disney did with Star Wars and Fortnite.
“At Torque Esports we’re uniquely positioned to not only create unique in-game opportunities for brands, but provide precise and accurate data intelligence on the broad audiences we can reach.”
Torque Esports has recently enjoyed dramatic growth with key acquisitions, including motorsport simulator experts, Allinsports, and gaming competition group UMG. The Torque team also was behind the World’s Fastest Gamer motorsport program staged in October, which uncovered British virtual racer James Baldwin and will provide him with a chance to race for real in GT competition in 2020.
Torque also recently announced it was forming a three-way partnership with Frankly Media and WinView Games to create an integrated news, gaming, sports, and esports platform – Engine Media.
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