Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced that it has integrated its online Audio Ad Server with the MediaSales Traffic solution from Wedel Software, a leading supplier of media information systems for the global broadcast and advertising industries.

@TritonDigital Integrates #WedelSoftware’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server

This integration streamlines ad operations for users of the Triton Ad Platform and Wedel Software’s MediaSales Traffic solution, enabling them to simultaneously enter campaigns for multiple advertising mediums including digital audio, traditional radio, display, search, and more into one system at the same time. In addition, the integration significantly improves reporting processes, eliminating the risk of human error by automating the consolidation of campaign results like impressions or GRPs.

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“We are excited to partner with Triton Digital to provide our users with a streamlined workflow for the trafficking of audio ads,” said Raoul Wedel, CEO at Wedel Software. “The combination of our solutions will undoubtedly provide our clients with an increasingly powerful, user-friendly, and simplified ad management solution.”

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“Wedel Software shares our passion for providing clients with dynamic and sophisticated technology that helps clients increase efficiencies in day-to-day operations,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are pleased to integrate our online Audio Ad Server with their trafficking solution to provide their clients with the ability to transact audio in a more streamlined and efficient manner.”

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