Partnership strengthens ability to better service advertisers and publishers

Verve Group, an advertising technology ecosystem and a part of Media and Games Invest, today announced that it has engaged with Cedara as its global sustainability partner.

Cedara will be helping Verve Group as part of a global contract with MGI to comprehensively measure emissions across all of Verve Group’s business units and offices–including its remote workers. Sustainability has ranked as one of the company’s top priorities. Now, with Cedara’s counsel, it is committed to further demonstrating where and how its energy outputs can be generated more efficiently.

“Verve Group advertisers and publishers have been asking us with a great amount of frequency about how we measure sustainability as part of our operations. It’s clear that the environment matters to them, and we need to further our previous commitments to measure what really matters to them,” said Sameer Sondhi, co-CEO of Verve Group. “Cedara impressed upon us that measuring emissions needs to go far beyond what we have already done. We’re eagerly anticipating what will be learned about how we operate and, importantly, how the entire MGI organization can improve our sustainability responsibility.”

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Cedara’s Enterprise solution enables granular mapping of carbon emissions across all Scopes and Cedara’s Media Taxonomy, which is built within the Greenhouse Gas (GHG) Protocol framework. Its automated omnichannel, campaign emissions measurement, deep business intelligence, and real-time data sharing capabilities with advertisers will be crucial in showing the effects of campaign-level emissions.

Sondhi noted that one of the key components in choosing Cedara was its innovative approaches to reduce and offset both corporate and campaign-level emissions.

“We were impressed with the capacity that Verve Group delivers to its clients, and it provided us a backdrop to showcase even more innovations that would benefit them,” said David Shaw, CEO of Cedara. “We’re eager to show Verve Group how to build a more effective carbon map, make investment decisions, and accelerate efforts to achieve net zero across its media supply chain.”

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