Viant, a Time Inc. people-based advertising technology company, has been awarded the Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform. The platform provides a comprehensive suite of advertising applications available on-demand in the cloud. It was launched in the US in January 2015 and in the UK later that year.
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The panel of judges recognized Viant Advertising Cloud for its wealth of user registration data and large device graph and its ability to reach targeted individuals across their devices at scale, enabling marketers to deliver personalized customer experiences across all channels and formats and to directly measure campaign impact on sales, both online and in-store.
“This recognition acknowledges Viant’s platform and capabilities as one of the most advanced media planning, execution and measurement tools for deterministic data on the market,” said Tim Vanderhook, CEO and co-founder of Viant.
Founded in 1999, Viant owns and operates several leading digital ad technology and media companies, including Adelphic and Myspace, and it is a member of the Xumo joint venture. In 2016, Viant became a subsidiary of Time Inc., one of the world’s leading media companies with over 100 influential brands including People, Sports Illustrated, Fortune and Time.
Tim adds, “We’ve always known that people-based marketing is the future of digital marketing, and this honor shows that Viant is a leader in the space thanks to the breadth and depth of our proprietary first-party data and our portfolio of deterministic data partners.”
Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach and accountability into cross-device advertising.
Launched in 2007, the PMAs have grown into the leading and largest awards ceremony in performance marketing, recognizing top networks, agencies, publishers, advertisers and tech providers across 25 award categories.