Vistar Media Sees Significant Growth in Programmatic Out-of-Home in Response to Increased Brand Demand
Momentum signifies adoption of programmatic as key component of OOH strategy globally
Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced exponential growth during 2021. In the past year, the Vistar marketplace transacted 20,256 campaigns from 1,462 individual advertisers, representing roughly $200M in programmatic billings.
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“We work with Vistar because it is the only end-to-end programmatic software provider offering a single solution specifically designed for the complexities of DOOH.”
The scale of individual brand investment in the programmatic OOH channel is significantly increasing as well. Within the U.S. alone, eighteen brands spent more than $1M on programmatic OOH campaigns in 2021, with more than half of those brands spending upwards of $2M. This reflects the transition of programmatic to becoming a core component of brands’ media strategies.
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The Vistar DSP manages the largest single share of programmatic OOH dollars transacted globally and is the trusted platform for programmatic and digital teams at the world’s largest agencies, and a long-term complementary partner to OOH groups. The Vistar DSP is available for agencies and advertisers in Australia, Canada, New Zealand, Singapore, the United Kingdom and the United States. The recently released version 6.0 features detailed bid management capabilities, visual campaign insights and marketplace discovery tools.
The Vistar SSP is currently active in thirteen countries, representing just under 200 media owner networks globally. Inventory is available today from Australia, Canada, France, Germany, Hong Kong, Indonesia, Malaysia, Mexico, the Netherlands, New Zealand, the Philippines, Peru, Singapore, the United Kingdom and the United States, with additional markets expected to launch in early Q2.
In addition to programmatic growth, 2021 saw media owners significantly investing to improve their network infrastructure through software. Vistar’s ad server now powers some of the world’s most advanced digital signage networks, including Coinstar, GSTV, Octopus, Pursuant Health, Redbox, Topgolf, Vibenomics, Volta and Zoom Media.
“2021 saw massive shifts happening in the broader media landscape, which created significant opportunities in the OOH space,” said Michael Provenzano, CEO and Co-Founder of Vistar Media. “Over the past decade, Vistar Media has stayed focused on creating solutions that drive real impact for our clients. I am incredibly proud of what we have achieved over the decade, let alone the last year. It’s been an intense and immensely rewarding journey as we continue to outpace our goals on client success, speed to market and growth. The success we are seeing is a testament to the fact that our products produce tangible business results.”
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