Rybbon Enters Into Partnership with Forsta to Improve Market Research and VoC Survey Response Rates with Digital Reward Incentives

Rybbon integrates with Forsta’s survey importing tool (Confirmit Horizons) to enable end-users to transform insights into business actions.

Rybbon, the leading platform for digital rewards management, announced a partnership with Forsta, the leading global solutions provider for understanding customer and employee experiences, to improve end users’ market research and voice of the customer (VoC) survey response rates.

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The combination of Rybbon and Forsta will allow survey respondents to easily choose from a selection of digital awards from top global brands. As respondents complete surveys, they will be given the choice to immediately redeem a digital reward. “As a Forsta ‘Incentives Partner,’ our mission is to deliver the robust integrated rewards management experience that Rybbon is known for,” said Jignesh Shah, CEO at Rybbon. “We are confident that by expanding this partnership, Forsta clients will be able to attract high-quality respondents, increase response rates, and reduce both the effort and cost of incentivizing survey respondents.”

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“Currently Rybbon links to Forsta’s survey importing tool, Confirmit Horizons, through a comprehensive, native integration that our clients access through surveys or respondent contact information,” explained Andrew Miles, Senior Vice President of Technology Partnerships and Product Integrations at Forsta. “This partnership is available to more than 1,200 global customers, across nearly 150 countries, who have delivered more than 2.5 million digital rewards to respondents. We look forward to observing how our customers leverage the new tool to gain the information needed to turn data into actionable insights.”

The seamless integration between Rybbon and Forsta lets end users deliver digital rewards using their email and brand, providing the real-time rewards experience that survey respondents require. With automatic delivery of refunds for any unclaimed rewards, Rybbon’s digital rewards program is unique in the industry.

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