Brainshark Announces Strategic Partnership with The Enablement Group

Sales Readiness Leader and Creative Services Consultancy Offer a Powerful Combination – with an Award-Winning Technology and Content Ecosystem That Improves Sales Learning and Drives Results

Brainshark, Inc., the industry’s only data-driven sales readiness platform, announced a strategic partnership with The Enablement Group, a learning, knowledge management and performance support consultancy. The Enablement Group is now Brainshark’s preferred partner for professional creative services – helping joint customers create outstanding content experiences to power sales enablement and improve sales results.

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With Brainshark’s sales readiness platform and award-winning content authoring capabilities, it’s easy for any subject-matter expert or other business professional – regardless of technical expertise – to create engaging, multimedia sales enablement content. For organizations that are time- or resource-constrained, or looking to add an extra degree of professionalism to their sales learning content and presentations, The Enablement Group provides services including creative consultation, instructional design, scripting, animation, professional narration, close captioning, graphical design, video production, webinar capture, translation and more.

“An effective sales readiness strategy requires great content, and the ability to distribute and apply that content, and track its effectiveness,” said Brainshark CEO Greg Flynn. “Thanks to our partnership with The Enablement Group, our customers have access to these two critical areas for powering their go-to-market strategies. The Enablement Group’s content and creative services – combined with Brainshark’s platform for content-based training, coaching, analytics, scorecards and more – enable organizations to reduce training time, facilitate knowledge sharing and dramatically improve sales results.”

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The Enablement Group’s consultants bring decades of relevant experience and expertise in learning systems design, knowledge management, and content creation and curation. The firm aligns its services with each customer’s systems, people and culture – with a flexible and field-tested approach that improves sales enablement.

“To close knowledge gaps and enhance results, it’s important to align content and learning to the way sales teams think and work,” said Marc McNamara, founder and CEO of The Enablement Group. “Our creative services, content and targeted digital experiences map to companies’ needs and cultures, while maximizing engagement and return on technology investments. Our partnership with Brainshark will enable us to give organizations an ecosystem of best-in-class sales content and technology that supports effective and efficient learning.”

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