Machine Analysis Honored as a ‘New Product of the Year’ for Streamlining and Improving Sales Coaching

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions,  announced that Brainshark Machine Analysis is a winner in The 10th Annual Golden Bridge Awards. Brainshark’s new, artificial intelligence (AI)-powered engine for improving sales coaching received gold – the highest-level honor – in the “New Product of the Year: Training” category.

The Golden Bridge Awards honor the world’s best in organizational performance, products and services, executives, management teams and more. Organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations.

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Brainshark’s win comes on the heels of recent honors that also recognize Machine Analysis as among the world’s best innovations for corporate training and learning. Last month, for example, the technology earned a gold Stevie Award in The 2018 International Business Awards (“Best New Product of the Year: Corporate Learning/Workforce Development Solution” category).

Machine Analysis builds off Brainshark’s award-winning sales coaching solution – which makes it easy for managers to send their reps video-based assignments (e.g., “Please provide a two-minute video of how you’d pitch this new product”) and evaluate the submissions. Processing the videos, Machine Analysis provides an additional layer of feedback – generating an overall score and rapid, automated insights about reps’ ability to stay on-message, emotions and personality traits exuded, use of filler words and more. The AI-based engine provides objective input on intangible qualities that influence buyers’ perceptions, while augmenting managers’ comments and identifying reps who may need the most guidance.

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“Sales enablement isn’t just about enabling sales reps – you have to enable their managers as well,” said Brendan Cournoyer, vice president of marketing, Brainshark. “By streamlining and improving sales coaching, Machine Analysis helps both managers and reps maximize productivity, and be more effective in their roles. We’re proud of the benefits users are already seeing – underscored by this second global award since the product’s launch in June.”