Informa Engage Experts Share Modern Marketing Thought Leadership at Upcoming Industry Events

Informa Engage thought leaders have been invited to share their expertise on data, marketing automation, sales enablement and audience monetization at events hosted by Chief Marketer, Folio and the Software & Information Industry Association.

“At the center of our business is understanding the needs of our audiences as well as the needs of the marketer’s that want to reach these business decision makers. Our mission is to bring those two groups together in meaningful ways and to help marketers expand their market reach and grow their businesses,” said Rhonda Wunderlin, Vice President, Performance Marketing, Informa Engage. “Our experts will share the innovative ways our business delivers proven results to our customers.”

Eric Fusco, Digital Marketing Director, will serve as a panelist on the What’s Next? Chief Marketer’s Annual B2B Outlook session at Chief Marketer’s 2018 Connect-to-Convert Conference. His session, which will take place on October 4, will offer a sneak peek at the soon-to-be-released 2019 Chief Marketer’s B2B Lead Gen Outlook Survey. Attendees will learn where peers are investing time and money to improve lead generation, conversion and retention.

Wunderlin will serve as a panelist on the Launching & Nurturing Marketing Automation Campaigns session at the Folio: Show. Her session, which will take place on October 10, will focus on using automation to drive campaigns. From generating more leads and creating personalized touch points to connecting with the right prospective customers and calculating marketing ROI, this panel will offer an understanding of how customers are interacting with content.

Tricia Syed, Vice President, Digital Marketing, will serve as a panelist on the Critical Steps in Growing an Event session at the Folio: Show. Her session, which will take place on October 10, will focus on how marketers can expand the reach of an event before, during and after an event as well as choose the right technology to elevate a brand profile.

Scott Harris, Vice President – Sales Enablement, will present The New Advertising & Marketing Services Blueprint: Empowering Reps to Sell session at the Business Information & Media Summit. His session, which will take place on November 12, will focus on how Informa Engage is achieving success by providing sales reps with knowledge and tools to sell high ticket content marketing, audience extension and performance marketing programs.

Joann Kropp, Vice President, Global Data Solutions, will serve as a panelist on the 1+1=3: How Data Partnerships Can Bring Scale to Sales Solutions session at the Business Information & Media Summit. Her session, which will take place on November 13, will address implementation and success stories of monetizing audience data for a variety of digital programs including ad targeting and account-based marketing solutions.

Informa Engage offers unrivalled specialist audiences, deep knowledge of vertical markets, sophisticated data and quality marketing services execution in turnkey packages. This enables marketers to connect effectively with customers, as they move from discovering a business need to identifying a solution, selecting a provider and making a purchase, using the right content at the right time in the buyers’ decision making process.